ZUCZUG 奥莱店 子品牌看板
Writer: Hongfei
| 子品牌 | 2026(6/1-6/25) | 2025(6/1-6/25) | YOY |
| 实收金额 | 金额% | 折扣 | 销量 | AUR | 实收金额 | 金额% | 折扣 | 销量 | AUR | 实收金额 | 金额% | 折扣 | 销量 | AUR |
|---|
| ZUCZUG 4M36 | ¥539,487 | 33.1% | 30% | 1,992 | ¥319 | ¥194,259 | 15.2% | 40% | 537 | ¥401 | +178% | +18.0pts | -10pts | +271% | -20% |
| klee klee | ¥444,463 | 27.3% | 39% | 902 | ¥563 | ¥518,295 | 40.4% | 36% | 838 | ¥616 | -14% | -13.1pts | +3pts | +8% | -9% |
| ZUCZUG | ¥248,781 | 15.3% | 29% | 668 | ¥448 | ¥157,176 | 12.3% | 29% | 304 | ¥532 | +58% | +3.0pts | +0pts | +120% | -16% |
| AnKoRau | ¥157,577 | 9.7% | 44% | 351 | ¥422 | ¥225,732 | 17.6% | 39% | 478 | ¥455 | -30% | -7.9pts | +5pts | -27% | -7% |
| WHM | ¥119,074 | 7.3% | 28% | 246 | ¥559 | ¥91,411 | 7.1% | 26% | 138 | ¥541 | +30% | +0.2pts | +2pts | +78% | +3% |
| 3ge3 Project | ¥50,621 | 3.1% | 17% | 228 | ¥214 | ¥28,570 | 2.2% | 22% | 237 | ¥173 | +77% | +0.9pts | -5pts | -4% | +24% |
| extra one | ¥40,920 | 2.5% | 20% | 121 | ¥335 | ¥61,299 | 4.8% | 29% | 151 | ¥420 | -33% | -2.3pts | -9pts | -20% | -20% |
| 没事儿 | ¥26,730 | 1.6% | 20% | 114 | ¥239 | ¥0 | 0.0% | 0% | 0 | ¥0 | +0% | +1.6pts | +20pts | +0% | +0% |
| kwanyza | ¥0 | 0.0% | 0% | 0 | ¥0 | ¥473 | 0.0% | 14% | 1 | ¥394 | -100% | -0.0pts | -14pts | -100% | -100% |
| usually dream | ¥-211 | -0.0% | 14% | 2 | ¥286 | ¥4,653 | 0.4% | 20% | 16 | ¥357 | -105% | -0.4pts | -6pts | -88% | -20% |
| 合计 | ¥1,627,441 | 100.0% | 32% | 4,624 | ¥424 | ¥1,281,868 | 100.0% | 33% | 2,700 | ¥483 | +27% | 0pts | -1pts | +71% | -12% |