ZUCZUG 旗舰店 子品牌看板
Writer: Hongfei
| 子品牌 | 2026(6/1-6/25) | 2025(6/1-6/25) | YOY |
| 实收金额 | 金额% | 折扣 | 销量 | AUR | 实收金额 | 金额% | 折扣 | 销量 | AUR | 实收金额 | 金额% | 折扣 | 销量 | AUR |
|---|
| AnKoRau | ¥3,247,810 | 44.2% | 86% | 3,937 | ¥895 | ¥3,072,375 | 52.3% | 80% | 4,051 | ¥812 | +6% | -8.1pts | +6pts | -3% | +10% |
| ZUCZUG | ¥1,047,931 | 14.3% | 78% | 985 | ¥1140 | ¥582,236 | 9.9% | 67% | 660 | ¥932 | +80% | +4.3pts | +11pts | +49% | +22% |
| klee klee | ¥992,531 | 13.5% | 83% | 1,042 | ¥1093 | ¥800,993 | 13.6% | 88% | 799 | ¥1159 | +24% | -0.1pts | -5pts | +30% | -6% |
| ZUCZUG 4M36 | ¥923,843 | 12.6% | 76% | 1,362 | ¥792 | ¥596,524 | 10.2% | 76% | 998 | ¥741 | +55% | +2.4pts | +0pts | +36% | +7% |
| 没事儿 | ¥629,223 | 8.6% | 73% | 782 | ¥795 | ¥175,626 | 3.0% | 93% | 231 | ¥743 | +258% | +5.6pts | -20pts | +239% | +7% |
| WHM | ¥298,109 | 4.1% | 82% | 262 | ¥1196 | ¥457,582 | 7.8% | 77% | 388 | ¥1215 | -35% | -3.7pts | +5pts | -32% | -2% |
| extra one | ¥213,346 | 2.9% | 73% | 303 | ¥683 | ¥181,099 | 3.1% | 75% | 283 | ¥587 | +18% | -0.2pts | -2pts | +7% | +16% |
| 3ge3 Project | ¥0 | 0.0% | 0% | 0 | ¥0 | ¥9,208 | 0.2% | 60% | 18 | ¥450 | -100% | -0.2pts | -60pts | -100% | -100% |
|
| 自有品牌 | ¥2,814,343 | 38.3% | 76% | 3,432 | ¥921 | ¥1,544,694 | 26.3% | 72% | 2,190 | ¥799 | +82% | +12.0pts | +4pts | +57% | +15% |
| 独立品牌 | ¥4,538,449 | 61.7% | 85% | 5,241 | ¥952 | ¥4,330,950 | 73.7% | 82% | 5,238 | ¥902 | +5% | -12.0pts | +3pts | +0% | +6% |
| 合计 | ¥7,352,793 | 100.0% | 82% | 8,673 | ¥942 | ¥5,875,644 | 100.0% | 79% | 7,428 | ¥873 | +25% | 0pts | +3pts | +17% | +8% |